vault privé group
Vault Privé Group is a private office serving ultra high net worth clients, with offices in Dubai, London, Zurich and Singapore. The site addresses a discreet, high profile private clientele across four markets.
Problem
The brand needed a presence that signals discretion and trust at the level its clients expect, qualifies serious enquiries without friction, and runs across four markets and languages, all editable by the team.
Role & scope
Solo, design and build. From the visual identity to a fully custom WordPress theme and a custom request backend.
Key decisions
Discreet luxury, governed by restraint
No color, no excess. A dark identity built on noir, gold and crema tokens with Cormorant Garamond and Inter, where proportion and space carry the sense of trust this clientele expects.
An access form built as a qualified funnel
The entry point is not a contact form but a qualification funnel: request type, capital allocation range, then personal details, ordered to stay effortless on mobile, so it surfaces serious enquiries instead of noise.
Designed and run in house, no page builder
A fully custom WordPress theme with ACF Pro and a dedicated options page, plus a standalone frontend panel where the team reads and edits requests behind a PIN, so four markets are managed without a developer.
Craft
A vanilla stack, zero jQuery. An interactive Three.js globe with a custom ShaderMaterial: geospatial dots from TopoJSON, a per vertex pulse, connection arcs animated from the Dubai hub, and city markers with halos and labels projected in world space. Motion runs on GSAP and ScrollTrigger with matchMedia for desktop and mobile, and smooth scroll through Lenis wired into the GSAP ticker. The form saves over AJAX into a custom database table, with branded HTML email and four languages via GTranslate.
Outcome
A live, fully custom site that reads as trustworthy at the level its clientele expects, filters enquiries through the funnel, and runs across four languages, all managed by the team in house.